Brisnet and Hello Race Fans Launch Strategic Marketing Initiatives
BRIS information to be highlighted in fan education
New York and Kentucky, January 10, 2012 â€“ Bloodstock Research Information Services, Incorporated (Brisnet.com), creators of data products for the horse racing industry, and Hello Race Fans, Incorporated, an online media company focused on horse racing information and fan education, launched a strategic marketing agreement this month.
As part of the agreement, Brisnet.com handicapping information will be contextually integrated into editorial initiatives on HelloRaceFans.com and Raceday360.com, including the exclusive positioning of Brisnet.com as the “Preferred Past Performance Provider.”
“Data always provides greater insight, whether it’s highlighting a historical accomplishment or illuminating a nuance of handicapping,” said Dana Byerly, Hello Race Fans Co-founder. “Our partnership with Brisnet.com allows us to provide a deeper context in all of our editorial endeavors.”
“Learning to handicap horse races can be a daunting task, but interacting with all of the information available helps make any level of fan more comfortable with the process.” said Brisnet Director of Marketing Ed DeRosa “As the official data source to the Kentucky Derby and TwinSpires.com, Brisnet.com prides itself on providing the best information to some of the sport’s most elite properties, and we’re thrilled to welcome Hello Race Fans into that fold.”
In addition, Brisnet.com will promote information from Hello Race Fans to new members, while Hello Race Fans will incorporate Brisnet.com promotion within its popular Derby Prep Alert email newsletters. Both companies will utilize their social media reach for cross-promotion.
About Hello Race Fans, Inc.
Hello Race Fans, Inc. was founded in 2008 with the goal of providing horse racing fans and players at all levels, from potential fans to regular players, a way to engage with, learn about and follow horse racing. The company, co-founded by Dana Byerly and Adam Wiener, operates a fan education website (HelloRaceFans.com), an independent news, video, social media and blog aggregation site (Raceday360.com) and an advertising network (HelloRaceFans.com/network).
About Bloodstock Research Information Services, Inc.
Bloodstock Research Information Services, Inc. also known as BRIS, creates horse racing related information and data. It produces handicapping and pedigree reports to racetracks, horse owners and breeders, horseplayers, and racing-related publications. The company was founded in 1972 and is based in Lexington, Kentucky. As of June 11, 2007, Bloodstock Research Information Services, Inc. operates as a subsidiary of Churchill Downs, Inc.