NEW YORK (June 21, 2012) The Breeders’ Cup, Thoroughbred racing’s most prestigious global event, and Hello Race Fans, Incorporated, an online media company focused on horse racing fan education and information, have announced the launch of a fan education editorial initiative.

As part of the agreement, Hello Race Fans will create original Breeders’ Cup relevant fan education content for use on all Breeders’ Cup websites in 2012. In addition, selected, existing Hello Race Fans content will be supplied.

This year’s Breeders’ Cup World Championships, consisting of 15 races and purses totaling more than $25 million, will be held on November 2-3 at Santa Anita Park in Arcadia, Calif., and will be televised live on the NBC Sports Network. The Breeders’ Cup Classic will be shown live and in primetime on NBC.

“The Breeders’ Cup always attracts new and motivated fans,” said Dana Byerly, Hello Race Fans Co-founder. “We’re excited to have Hello Race Fans’ content play a part in educating new and existing fans.”

“Educating fans is important to the Breeders’ Cup, which is why we have supported Hello Race Fans since its inception,” said Peter Rotondo, Vice President, Media and Entertainment, Breeders’ Cup. “Now, we are thrilled to enhance our online offerings with content from Hello Race Fans.”

Both companies will utilize their social media reach for cross-promotion.

Breeders’ Cup on Facebook
Breeders’ Cup on Twitter: @breederscup

Hello Race Fans on Facebook
Hello Race Fans on Twitter: @helloracefans; @HRFattheTrack
Raceday360 on Twitter: @raceday360; @r360wire

About Hello Race Fans, Inc.
Hello Race Fans, Inc. was founded in 2008 with the goal of providing horse racing fans and players at all levels, from potential fans to regular players, a way to engage with, learn about and follow horse racing. The company, co-founded by Dana Byerly and Adam Wiener, operates a fan education website (HelloRaceFans.com), an independent news, video, social media and blog aggregation site (Raceday360.com) and an advertising network (HelloRaceFans.com/network).

About Breeders’ Cup Limited
The Breeders’ Cup administers the Breeders’ Cup World Championships, Thoroughbred racing’s year-end Championships. The Breeders’ Cup also administers the Breeders’ Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The 2012 Breeders’ Cup World Championships will be held Nov. 2-3 at Santa Anita Park in Arcadia, Calif.