Look to the U.S. for a site that serves racing with Rigour and Elegance
Racing Post Sunday Print Edition, U.K. – February 3, 2013 (pdf)

The Breeders’ Cup Forum: Q&A with Hello Race Fans!
Paulick Report – July 5, 2012

The Breeders’ Cup names Hello Race Fans as a preferred fan education partner
Breeders’ Cup – June 21, 2012

Fan, track sites aim to welcome pari-mutuel bettors
Thoroughbred Times – May 8, 2010 (pdf)

Report: Ad Network Stabilizing?
AdWeek – August 19, 2009